Hi, I'm Margherita
Service &
Strategic
Designer
I design the invisible architecture behind great
experiences: the moments, interactions, and
decisions that shape how services are lived.
Hi, I'm Margherita
Service &
Strategic
Designer
I design the invisible architecture behind great
experiences: the moments, interactions, and
decisions that shape how services are lived.
MY DESIGN APPROACH
MY DESIGN APPROACH
I observe
I explore behaviors, needs, and contexts to uncover what truly drives people and systems.
I analyse
I make sense of complexity, turning insights into clear opportunities and strategic directions.
I resolve
I design solutions that align users, business, and operations, transforming insights into actionable, impactful services.
I observe
I explore behaviors, needs, and contexts to uncover what truly drives people and systems.
I analyse
I make sense of complexity, turning insights into clear opportunities and strategic directions.
I resolve
I design solutions that align users, business, and operations, transforming insights into actionable, impactful services.
WHAT I DO
WHAT I DO
Strategic
Design
Shaping long-term direction and value.
UX
Design
Designing clear and intuitive experiences.
Brand
Strategy
Defining a coherent and meaningful brand story.
MY SKILLS
MY SKILLS
Service design & System thinking
Service design & System thinking
UX research & user insights synthesis
UX research & user insights synthesis
Strategic workshop facilitation
Strategic workshop facilitation
Design thinking & innovation strategy
Design thinking & innovation strategy
Product & Service experience mapping
Product & Service experience mapping
Business Design & opportunity framing
Business Design & opportunity framing
Project planning and delivery
Project planning and delivery
Cross-functional collaboration
Cross-functional collaboration
Agile & Iterative Development Processes
Agile & Iterative Development Processes
CLIENTS I WORKED WITH
This variety has expanded my perspective and helped me grasp the nuances of different contexts.
This variety has expanded my perspective and helped me grasp the nuances of different contexts.
BUT I'M NOT JUST A DESIGNER…
My passion
I'm a mountain lover
My passion
I'm a mountain lover
My dog
I have a soulmate
My dog
I have a soulmate
My hobby
I love climbing
My hobby
I love climbing
"Every mountain has its own personality. It teaches you how to climb it."
"Every mountain has its own personality. It teaches you how to climb it."
Reinhold Messner